The cost of living crisis is very real for all of us, with present tongue in cheek discussions centring on how long one can wait before turning the heating on. The ultimate brag has gone from the amount of toilet rolls you had during covid, to a more sobering whether you have fixed your energy bills or mortgage rate today. For the less fortunate masses, we have to look for other ways to keep warm, so when I saw hooded blanket company Oodie offering up to 50% off some bundles, I had a lightbulb moment as a consumer, although it demonstrated the struggles firms benefitting from gains in energy prices face too.
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