There have been plenty of successful combinations in the food and beverage sector – Chocolate and Orange, Elderflower and Gin, Pimms and Fruit. But I have no time for whoever decided that Whisky needed Peanut butter. Skrewball, which Pernod bought today, sold 500k cases in 2022 (I mean who is buying that) and claims to be ‘unlike anything you’ve ever tasted before’ which is almost certainly true and a ‘perfect celebration of the unexpected, wild, and wonderful in all of us’ which most likely i…
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